The year the Yellow Submarine emerged for the first time and a goal at Wembley caused a stir, history was also written in Düsseldorf because 11 to 15 June 1966 saw the first EuroShop being held in Düsseldorf. Back then nobody knew that it would become the leading trade fair for the global retail world.

EuroShop: New Avenues in Store Design.
Attracting plenty of attention were the novel “aluminium-look” display mannequins by Schläppi. These proved the perfect complement for the modern, trendsetting T-shop.

From 1966 to 1972 EuroShop was held every 2 years until it changed over to a 3-year cycle from 1975 due to the medium-term nature of potential innovations in store design. In the mid-70s the initial logo depicting a shop and a window was succeeded by the two-tone EuroShop star, which still serves as its hallmark today. While this initially symbolized the totals symbol on tills, it also and especially stands for the matchmaking between supply and demand in all the capital goods segments of retail today, which were gradually added to the EuroShop product portfolio. Whereas in the 60s the range consisted only of shop fittings, show window dressing, refrigeration units and check-out systems, EuroShop already boasted a huge range in the late 90s, comprising advertising, lighting, exhibition stand construction, IT, MIS and EAS, article surveillance and supply chain management.

In the mid-70s the initial logo depicting a shop and a window was succeeded by the two-tone EuroShop star, which still serves as its hallmark today. While this initially symbolized the totals symbol on tills, it also and especially stands for the matchmaking between supply and demand in all the capital goods segments of retail today, which were gradually added to the EuroShop product portfolio.

On the poster:
International Trade Fair
Fitting Advertising Selling

Newspaper headlines:

EuroShop: Thinking shopping carts and speaking check-out desks
Will cashiers become superfluous in future?

There is more investment again

Exhibition architecture as an attractive exhibit rather than just means to an end.

New lighting technology puts the merchandise in the limelight

EuroShop90 points the way to the future

10th EuroShop a success

Whereas in the 60s the range consisted only of shop fittings, show window dressing, refrigeration units and check-out systems, EuroShop already boasted a huge range in the late 90s, comprising advertising, lighting, exhibition stand construction, IT, MIS and EAS, article surveillance and supply chain management.

Not only has the EHI constantly adapted to change in retail, it has also co-shaped it.

Outlining the 50 years of EuroShop history, it should not be forgotten that it was also very successful in “founding a family of events”. As early as in 1997 the first EuroCIS – back then still known by the name of “Retail Technology Forum” – was “born” as a EuroShop offshoot. Nobody would have thought back then that the congress with exhibition would one day become the leading retail technology trade fair in Europe. But the development was positive from the outset, and renaming the Forum EuroCIS in 2003 and the change to an annual cycle in 2006 were important milestones in the meteoric rise of the event where currently 411 IT specialists from 29 countries are presented to some 10,500 trade visitors.

From 2002 EuroShop adopted a new structure to ensure a coherent and plausible segmentation and presentation of exhibitors’ ever more comprehensive ranges. EuroConcept, EuroSales EuroExpo, EuroCIS successfully described the four independent, mutually complementary subdivisions of EuroShop unitl 2014.

Extremely successful. Exhibiting at German trade fairs means being among companies that have found and utilised the key to successful B2B communication. And who have tapped into new markets with it.

Diversity and Quality – EuroShop 2008

Shopping in the 3rd millennium: complete with high tech and fun.

Specials such as the Designer Village and the Lighting Designer´s Zone, the Architecture & Design Forum, the EuroCIS Forum or the Omnichannel Forum as well as the renowned EuroShop Retail Design Award (ERDA) or the retail technology awards europe (reta) are highlights at EuroShop.

Born in 1966: as a typical baby boomer EuroShop is now in the prime of its life. At all of its 18 events it has found almost as many friends (i.e. the 1,303,311 visitors) as the population of some far-away countries like Mauritius.

Did you know that at EuroShop there are 15 hall runners per 150 exhibitors who burn 1,500 calories every day by covering 15,000 metres every morning and afternoon? Talking of calories: it is not documented how much the hungry hall runners contribute to the consumption of the sausages sold measuring a total of 1,000 metres.

Big, bigger, EuroShop:
More halls and over 3,000 m² of extra space. EuroShop seems to be in as much demand by exhibitors as ever.

For many people EuroShop is even worth travelling to from far away. Most kilometers were covered by a visitor from Sydney, who took approx. 24 hours for a distance of over 16,000 km.

Today, EuroShop can look back on a 50-year success story. The whole retail world looks with anticipation to the 19th EuroShop held from 5 to 9 March 2017. Next year Messe Düsseldorf expects to the tune of 2,500 exhibitors from over 50 countries to cover the entire capital goods needs of the global retail scene.

The second, still young EuroShop offshoot, which took off to a brilliant start, is C-star, Shanghai´s International Trade Fair for Solutions and Trends all about Retail. At its second edition in May 2016 the annual trade fair with 180 exhibitors from 18 countries and over 7,600 trade visitors from 77 nations again proved a preferred “port of call“ for the decision-makers in the Chinese retail scene – both as a basis for business and as the knowledge platform of choice.

2017 will again see a milestone in the development of the global No. 1 trade fair, because EuroShop will advance with a future-oriented, consistent change as retail sees further dynamic growth. In concrete terms this means that the subdivision into four segments will make way in 2017 for a sophisticated system of the future, which will consists of seven experience dimensions: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management. This move means EuroShop can offer a more flexible framework and plenty of scope for presenting forward-looking developments and innovative products for global retail. 16 exhibition halls will be occupied.

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